Each row links to a place.

http://www.yahoo.com
http://www.google.com
http://www.commadot.com

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http://www.jquery.com
http://www.cnn.com
http://www.visualjquery.com

var newURL; $("td").click(function(){ newURL = $(this).parents("tr").attr("goto"); window.location.href = newURL; alert(newURL); });