Selector:
$("#container1 > div:not(.notme)").css("border","3px solid red");
div class="not"
div class="notme"
div class="not"
div class="not me"
div class="notme or me"
div class="notme notme"
div class="not"
div class="not"
div class="not" out of container
$("#container2").children().not(".notme").css("border","3px solid green");
div class="not"
div class="notme"
div class="not"
div class="not me"
div class="notme or me"
div class="notme notme"
div class="not"
div class="not"
$("#container3 *").not(".notme").css("border","3px solid purple");
div class="not"
div class="notme"
div class="not"
div class="not me"
div class="notme or me"
div class="notme notme"
div class="not"
div class="not"